A comprehensive framework for evaluating PropChain's Seed economics, product roadmap, and capital deployment strategy. This document details the assumptions underlying our $1.0M–$1.6M raise (target $1.4M) on a YC-style post-money SAFE with $15M cap, designed to fund ~24 months of runway as we build our AI-first, mobile-centric real estate platform that unifies discovery, valuation, and closing into one guided workflow.
For scanning overlays, scanning spend is assumed to come on top of the $1.22M base, reducing the effective reserve unless other categories are cut.
Use-of-Funds Structure at $1.4M
(base, no incremental scanning)
Over 24 months:
Headcount & Contractors: $900k
Data, Cloud & Tooling: $90k
Hardware & Equipment: $30k
GTM, Marketing & Partnerships: $90k
Legal, Compliance, Insurance & Admin: $70k
Ops, Office, Travel & Misc: $40k
Contingency / Reserve: $180k
This base table is assumed to exclude incremental multi-rig scanning OpEx (that's in Section 9 overlays), except for the first rig's CapEx being embedded in the $30k hardware line.
Historical Financials & Starting Position
Historical P&L Assumptions
2023 and 2024 are modeled on a cash basis
No revenue to date (2023–2024)
Total expenses over 2023–2024: ≈ $47,055
Allocation assumptions:
R&D + Product/Design ≈ $43,340 (~92% of total)
Remaining ≈8% split across G&A and marketing (software, travel, website)
Implicit: No other material liabilities or off-balance sheet commitments beyond what's mentioned.
Rig 2: FL or TX (high-ORI-2 cluster, with a preference for FL unless GTM signals push to TX)
Coverage: 2 × 1,050 × 9 = 18,900 miles in Phase B
Combined A + B: 28,350 scanned miles
3
Phase C: Late Seed / Pre-Series A (Months 19–24)
Rigs: 3 (add third rig around month 19)
Rig 3: additional ORI-2 top-15 state (e.g., CA, WA, GA) chosen based on traction
Coverage: 3 × 1,050 × 6 = 18,900 miles
Total A + B + C: 47,250 scanned miles
4
Phase D: Post-Seed / Series A
Rigs: 5–10+ across the ORI-2 top-15 cluster
Explicitly not required for Seed economics; funded post-Series A based on performance
Cost by Phase and Total Scanning Program (A+B+C)
Rig-Months Breakdown
Phase A: 1 × 9 = 9 rig-months
Phase B: 2 × 9 = 18 rig-months
Phase C: 3 × 6 = 18 rig-months
Total: 45 rig-months
Total Cost (A+B+C, 3 rigs):
OpEx: 45 × $5,900 = $265,500
CapEx: 3 rigs × $14,000 = $42,000
Total: $307,500 over 24 months
Phase Scenario Cost Assumptions
Phase A only: $67.1k (53.1k OpEx + 14k CapEx)
Phases A + B: $187.3k (145.3k OpEx + 42k CapEx)
Phases A + B + C: $307.5k (265.5k OpEx + 42k CapEx)
Smoothed over 24 months:
A only: ≈ $2.8k/month incremental
A+B: ≈ $7.8k/month incremental
A+B+C: ≈ $12.8k/month incremental
Overlay Integration Assumptions at $1.4M
Keep base ops = $1.22M. Add scanning on top:
Assumes: Base plan categories are unchanged unless explicitly trimmed. Scanning is most cleanly funded by reallocating reserve or raising toward $1.6M.
Feasibility by Raise Size Assumptions (3-Rig Scenario)
At $1.0M
3-rig plan is not feasible without gutting the base plan
At $1.2M
Full A+B+C is effectively no; even A+B is tight
At $1.4M
A+B+C is an aggressive/stress-test scenario
At $1.6M
3 rigs in 3+ states is tight but feasible with moderate reserve and/or modest cuts to GTM or other lines
Implicit: 1-rig Phase A is the "safe" base and 2-rig is the natural upside if more capital or early revenue appears.
GTM, Pricing & Revenue Scenarios
GTM & Marketing Budget Use
Total GTM budget line: $90k over 24 months:
$50k paid digital ads
$20k PR/content/events
$20k partner enablement & pilot incentives
Assumes: Spending is tranche-based and tied to KPIs (not purely time-based). Ads can be scoped in/out based on early CAC performance.
Revenue Scenarios at 24-Month Mark
$100K
Low ARR
50–75 paying subscribers (mostly Standard-tier). Limited VTP/transaction and data/API revenue.
$250K
Base ARR
120–180 paying subscribers across Standard/Pro. 1–3 modest API/data/B2B contracts.
Pricing tiers (Free, Standard, Pro, and likely API/data SKUs) are designed to support these ranges
Operational capability to sell and support that many paying customers with the modeled team
SAFE Terms, Equity & Product Scope
SAFE Terms
YC-style post-money SAFE
Valuation cap: $15M post
Discount: 20% or next round price, whichever is lower
MFN: Included
Pro-rata rights: For investors with checks ≥ $100k
Assumes: Standard YC SAFE mechanics; no unusual side letters that materially alter economics.
SAFE Ownership Percentages
At cap of $15M post:
6.7%
At $1.0M
Of fully diluted equity
9.3%
At $1.4M
Of fully diluted equity
10.7%
At $1.6M
Of fully diluted equity
The rest (≈90–93%) remains with pre-money holders (founder + contractors/advisors + any pool).
Implicit:
That the cap is binding (i.e., priced round is at or above cap)
There are no other senior or conflicting instruments ahead of this SAFE
Pre-Money Equity Distribution (Illustrative)
Founder: 80–90% of pre-money fully diluted equity
Contractor/advisor warrants (DS/MLE, FSMAD, Digital Marketing Lead, others): 5–10% combined
Unallocated pool: 0–10% (likely formalized at the priced round)
Assumes:
Founder remains majority owner post-warrants
New pool can be carved out at priced round without breaking these ranges too badly
Product Scope and Roadmap Assumptions
In-Scope for Seed
Predictive MVP / Terra Engine (PropPredict, Property Oracle, core recommendation/valuation)
CurbScan / Terra Net ingestion to support pilots
MLS-backed pilots in ORI-2 markets
Freemium app and early B2C/B2B traction for renovators, homeowners, pros
Out-of-Scope (Post-Seed / Series A)
Crowdfunding/investment marketplace
Full transaction pipeline / escrow / embedded finance
Broad multi-sided marketplace features
Fleet expansion to 5–10+ rigs beyond what's justified by Seed ARR and data economics
Assumes: Investors understand these as future upside, not funded out of Seed.
ORI-2 & Market Selection Assumptions
Strategic focus on top-15 ORI-2 states:
CA, NY, FL, TX, WA, NJ, MD, VA, CO, GA, NC, OR, MA, AZ, NV
Seed rig deployments are assumed to:
Start in NJ (Summit/Union County)
Extend to NY metro for lighthouse partners
Add FL or TX as second- and eventually third-state targets
Possibly a third state (CA/WA/GA) in Phase C, selected based on early signal
Assumes:
ORI-2 ranking is a good proxy for "Adoption & Engagement Potential"
CurbScan routes and climate make these geographies practical to scan
PropChain is a PropTech 3.0, AI-first, mobile-centric real estate platform that unifies discovery, valuation, and eventually closing into one guided workflow for buyers, sellers, homeowners, small investors, and real estate pros. Instead of static listings, PropChain adds a real-time predictive layer so users can discover, analyze, and act in one place.
Core value: "Discover, analyze, and close on property in one place—turning opaque, slow real estate workflows into a real-time, AI-guided experience for every stakeholder."